Tuesday, August 10, 2010

Minimalist foot wear


In a matter of an year or lesser, minimalist foot-wear is going to be the in-thing in foot wear fashion. You will be seeing a whole lot of branded running shoe fans going the minimalist way. You will be hearing a lot about the benefits of running bare foot against using jogging shoes.
Now, there is a small but growing set of researchers who are of the opinion that bare foot is the way humans should use their feet.

Thursday, August 5, 2010

Ball man

Brands entering into art space has always evoked mixed reactions.It is a precarious feat for a brand to attempt because it can easily go wrong and have the exact opposite of the desired effect. A branded piece of art can be viewed as too promotional, too gaudy, too imposing and an intrusion into “public space.”
However, THEY are intruding into the art space and surprisingly, some pretty awesome results have emerged.

Nike’s 20-meter-high, 4.75-ton Ball Man made of 5,500 Brazilian Skill Balls was a huge hit during the FIFA World Cup in South Africa. It was on display, suspended from the ceiling in the Atrium of the Carlton Centre mall in central Johannesburg, strung together by over 10 kilometres of cable wire.

This certainly takes the scale to a whole new level.