Ball man

Brands entering into art space has always evoked mixed reactions.It is a precarious feat for a brand to attempt because it can easily go wrong and have the exact opposite of the desired effect. A branded piece of art can be viewed as too promotional, too gaudy, too imposing and an intrusion into “public space.”
However, THEY are intruding into the art space and surprisingly, some pretty awesome results have emerged.

Nike’s 20-meter-high, 4.75-ton Ball Man made of 5,500 Brazilian Skill Balls was a huge hit during the FIFA World Cup in South Africa. It was on display, suspended from the ceiling in the Atrium of the Carlton Centre mall in central Johannesburg, strung together by over 10 kilometres of cable wire.

This certainly takes the scale to a whole new level.