As can be seen from the comparative graph, internet speeds in India are not great. In fact, India lags behind most of the developing Asian countries in terms of average internet speeds offered to their citizens.
Nevertheless, there are few companies who has leveraged this adversity of slow internet speeds and converted this into an opportunity. Facebook is one of those.
Facebook has over 142 million users in India, of which about 133 million access the social media platform through their mobile phones.
Also, about 69 million people in India use Facebook daily, of which 64 million access the platform through their mobile devices.
India is the largest market for Facebook outside of the US. At the end of December 2015, the US-based firm had 1.59 billion monthly active users.
Facebook launched Facebook Lite in June last year. This application was built to use less data and work well despite constrained telecom networks, specially in developing countries. Consuming less than 1 MB space, Facebook Lite supports over 50 languages.
Facebook Lite crossed the 100-million-user base mark globally within nine months of launch.
The growth was led by strong uptake in markets like India where internet speeds are traditionally poor.
Reference:
No comments:
Post a Comment